We decode behaviour, design interventions that shape choice, and measure their effectiveness.
OUR SERVICES
1. Understand
We uncover what drives choices and by how much. We diagnose the values, norms, and informal influences that shape how individuals and organisations behave. Using traditional and advanced methods, as well as novel data sources, we enable clients to optimise resources, enhance impact, and make better decisions.
2. Change
We help our clients to shape choices at scale – cost-effectively, and in complex real-world settings. Our interventions are grounded in evidence, tested in context, and shaped by decades of experience.
3. Build
We help organisations build the systems, tools and capability to sustain impact long after we’ve gone.
OUR APPROACH
We are relentless empiricists.
Asking people what they do, and why, rarely reveals the full story. Instead, we test hypotheses, measure outcomes, and refine what works.
We trust data. However, we understand that even the best data may not tell the whole story.
The key lies in combining scientific rigour with pragmatic delivery, and creative spark with experienced judgement. We design interventions to work not just on paper, but in the complexity of real organisations and real lives.
We’ve had plenty of success with non-conscious nudges; they’re often highly effective. But we’ve also seen that durable change can come from something deeper: moments when people pause, reflect, and recalibrate.
Case Studies
Behavioural messaging in a complex environment
A client in a difficult, high-stakes context needed to engage a resistant and hard-to-reach audience. We combined a large-scale survey with proprietary behavioural and values-based segmentation, then developed narratives and tested them in a multi-arm controlled trial.
The most effective narratives produced measurable, sustained improvements in real-world behaviour.
Building behavioural science infrastructure from scratch
A client wanted a behavioural science unit in a politically sensitive part of government that was sceptical of experimentation. We defined the unit’s vision, operating model and methods, delivered early projects to show value, and recruited and trained its staff.
The unit is now fully independent and expanding its reach across government.
Embedding cultural change through targeted engagement
A critical public service sought to shift culture across its workforce. Network analysis identified a small group of influencers best placed to shape norms, and a structured series of workshops created space for peer-led reflection and challenge.
Deeper engagement and early signs of cultural shift, with foundations laid for wider change.