We decode behaviour and motivation, design interventions that shape choice, and measure their effectiveness.

We work across three service areas and can operate in almost any country worldwide:

Our Services

  • We uncover what drives choices and by how much. We diagnose the values, norms, and informal influences that shape how individuals and organisations behave. Using traditional and advanced methods, as well as novel data sources, we enable clients to optimise resources, enhance impact, and make better decisions.

  • We help our clients to shape choices at scale - cost-effectively, and in complex real-world settings. Our interventions are grounded in evidence, tested in context, and shaped by decades of experience.

  • We help organisations build the systems, tools and capability to sustain impact long after we’ve gone.

Our Clients

Our clients include governments and international organisations in Europe, the Gulf, and Australia; a Tier 1 global strategy consultancy; UK critical public services; a specialist logistics operator; a global research firm; a leading UK university; prominent marketing agencies; and an international insurance provider.

Case Studies

Behavioural Messaging in a Complex Environment

A client operating in a difficult and high-stakes context needed to engage a resistant and hard-to-reach audience. We conducted mixed-methods research, including a large-scale survey and proprietary behavioural and values-based segmentation, to identify underlying motivations and identity factors. Based on this, we developed and refined narrative concepts, which were then tested in a multi-arm controlled trial. The most effective narratives led to measurable and sustained improvements in real-world behavioural outcomes.

Building behaivoural science infrastructure from scratch

A client sought to establish a behavioural science unit within a politically sensitive and high-pressure part of government. The environment was sceptical of experimentation and unfamiliar with sharing data—requiring us to move fast, manage risk, and build trust.

Working under close scrutiny, we defined the unit’s vision, operating model, and methods, engaging regularly with senior stakeholders to secure buy-in at every stage. In parallel, we delivered early projects to demonstrate tangible value and momentum. We also led the identification, hiring, and training of internal talent to build long-term capability.

The unit is now fully independent, producing high-quality work, and expanding its reach across government.

Embedding Cultural Change Through Targeted Engagement

A critical public service sought to shift culture across a workforce. We used network analysis to identify key influencers, allowing for focused engagement with a small group who were well-positioned to shape behaviours and norms.

Through a structured series of workshops, we introduced behavioural insights and created space for peer-led reflection and challenge. This targeted approach enabled deeper engagement and early signs of cultural shift, while laying foundations for wider change.

We are relentless empiricists.

Asking people what they do, and why, rarely reveals the full story. Instead, we test hypotheses, measure outcomes, and refine what works.

We trust data. However, we understand that even the best data may not tell the whole story.

The key lies in combining scientific rigour with pragmatic delivery, and creative spark with experienced judgment. We design interventions to work not just on paper, but in the complexity of real organisations and real lives.

We’ve had plenty of success with non-conscious nudges, they’re often highly effective. But we’ve also seen that durable change can come from something deeper: moments when people pause, reflect, and recalibrate.

Our Approach